Well, it's a bit too colourful & big for a logo, and it totally doesn't look "simple" which he wanted, but it's a nice try-out just for fun...an excuse to do something. So what's the concept behind this and how was it done?
Actually the backdrop was from 1 of my photos of a sunflower and I inverted the colours. Looks nice right? The idea was also because we're a "Circle". The centre part looked like a circle and I liked the surrounding blue (petals) coz u see different shades and a nice glowing effect. There's also some contemporary, yet mysterious but also vibrant feel to it. I also liked that stray petal that is slightly in the circle. It makes the image seem less dull and adds some quality to it which I can't describe. Hmm...come to think of it, maybe it can mean we're open and inclusive.
As for the design proper, well, I chose to do a (music) staff/stave-like circle to indicate we are a music group and doesn't it also reflect composition since we use the staff/stave to write our music? Also, it being in a circular form signifies continuity (that's what this Circle should have).
Next, I tried to fit the words "Songcaft Songwriting Circle" into the staff. The mirror image of the words was purely accidental coz I over-pulled the words while trying to make it into a curved form and it suited the purpose coz I needed to put the words at the top & bottom and having it twice seemed... So the mirror image made it all the more interesting and looked logical...hmm...it might give some other meaning too like being reflective, or the sharing atmosphere as peers, as we face our own group of audience...well, the explanation is rather abstract but think you can imagine what I mean.
As for the centrepiece "Songcraft", it was really trial & error. See the guitar tabs? Well, it was also another "accidental" attempt. I was scrolling through the various fonts for a nice one for the word "songcraft" and I chanced upon this font (Seville). It depicted the word as guitar tabs which was pretty cool & relevant. So I used it and put the word "Songcraft" in English over it instead.
Yup, it sure was fun trying out for this. I tend to follow themes so given a theme here ("create a logo") gave me an excuse/opportunity to find some inspiration to do something artsy. :) Some of the ideas seem a bit abstract and requires some thinking, but I like to do stuff like that...gives the piece of work a deeper meaning.
Erm...did you say "chairman"??? Haha!
ReplyDeleteAnyway, thanks for sharing the whole rationale behind your design. You really put in a lot of thought into the designing of the logo! Much appreciated.
As I mentioned earlier, I really like the concept of the guitar chord diagrams. I thought it was a fantastic idea.
Thanks so much for your enthusiasm and your creativity!